Assignment 2: Four Pleasure Analysis
RMA Profile: Jason, a 24 year old student currently studying in a university in California, America.
A plain looking computer major, Jason is at his final year. Whilst studying, he also work part time freelance programmer, earning extra cash just to supplement his gaming needs. Not planning to further his studies, Jason aspires to be a professional gamer, something he dreamed to be for the past 12 years when he first participated in a gaming competition. He likes to indulge himself in a world of fantasy where he can be a hero rescuing a princess in distress or overcoming obstacles to find the hidden treasure and yearns for a carefree life.
In school, he will be seen walking around with just his trusty laptop. He do not see the need in bringing any other stuff to school as he feels that his having his laptop is more than enough. His laptop is of a dark metallic shine and has a Final Fantasy X skin over it.
At home, Jason spends the most of his time at his computer table, may it be programming or playing games. His room is plastered with posters of his favourite games and his table "decorated" with the latest technology products, like ipod Touch, a 22 inches LCD screen, a subwoofer and also games collectibles/figurines. But filled as his table might be, his room only holds his computer table and a sofa bed as he again see no purpose in a lot of things when one thing can function as many.
His social circle is small and the friends that he knows are mostly those that he befriended online, may it be his "rivals" or "comrades-in-arms", with a deep belief of "Friendship before competition". While not being a very sociable person, he is very loyal to his friends and takes great obligations to help them out when they are in need. And every Saturday, he will be joining his friends for a get together at the local internet cafe, to share new informations about the latest games, to show off their new gadgets or to challenge each other a game or two to show off their prowess. At this time, Jason will be performing his best and occassionally, he will receive cheers and "wows" from spectators watching him play which affirms his gaming ability, making him feel like a knight that just won a joust. After which he will celebrate his victory with a cold can of coke, providing him the caffeine and sugar rush for his next battle.
Physio-pleasure
- Gaming as a form of indulgence (need)
- Visual and Audio from room decorations, e.g. posters, collectibles and subwoofer. (appreciation)
- Drinks coke to "maintain" his concentration (need)
Socio-pleasure
- Due to small social circle, he is especially loyal to friends and helps out those in needs.
- Looks upon those with the same interest(gaming) as his friends.
- Maybe due to the lack of looks, Jason tends to try impress his friends with his latest gadgets or by his superb skills in gaming. (need for glamor)
Psycho-pleasure
- creative nature
- sense of achievement when he successfully completes a difficult stage in a game.
- interested in technology that "simplifies" his life.
Ideo-pleasure
- Aspires to be a professional gamer and be complete submerged in his fantasy world.
- Yearns for a carefree life and money is not a concerns of his except when it comes to buying his gaming equipments.
- Due to his lack of popularity, Jason's friend is of utmost importance to him and he depends on them to make his presence felt by helping or impressing others. (need)
- believes in quality over quantity.
Product Benefits Specification:
- glossy coating with mystical abstract design and a rotating screen which expose the keypads (see LG KU950 below)
* To enable more room for imagination and have a fantasy feel and is unique.
* multi-functional phone to "wow" the crowd.
- Camera: autofocus, video(VGA 30fps), flash; secondary CIF videocall camera
* Camera with many functions.
- Build in handsfree
* To ease the usage of the phone.
- 3.5 mm audio output jack
* For enhancement of the audio system.
- TV out
* For enhancement of the video system.
Recommended phone would be the N95 in the phone specification aspects which is very functional and the LG Phonne, KU950 in which how the screen rotates to expose the keypads. Lastly, the phone can be a designer phone which features a abstract design and unique design.
A plain looking computer major, Jason is at his final year. Whilst studying, he also work part time freelance programmer, earning extra cash just to supplement his gaming needs. Not planning to further his studies, Jason aspires to be a professional gamer, something he dreamed to be for the past 12 years when he first participated in a gaming competition. He likes to indulge himself in a world of fantasy where he can be a hero rescuing a princess in distress or overcoming obstacles to find the hidden treasure and yearns for a carefree life.
In school, he will be seen walking around with just his trusty laptop. He do not see the need in bringing any other stuff to school as he feels that his having his laptop is more than enough. His laptop is of a dark metallic shine and has a Final Fantasy X skin over it.
At home, Jason spends the most of his time at his computer table, may it be programming or playing games. His room is plastered with posters of his favourite games and his table "decorated" with the latest technology products, like ipod Touch, a 22 inches LCD screen, a subwoofer and also games collectibles/figurines. But filled as his table might be, his room only holds his computer table and a sofa bed as he again see no purpose in a lot of things when one thing can function as many.
His social circle is small and the friends that he knows are mostly those that he befriended online, may it be his "rivals" or "comrades-in-arms", with a deep belief of "Friendship before competition". While not being a very sociable person, he is very loyal to his friends and takes great obligations to help them out when they are in need. And every Saturday, he will be joining his friends for a get together at the local internet cafe, to share new informations about the latest games, to show off their new gadgets or to challenge each other a game or two to show off their prowess. At this time, Jason will be performing his best and occassionally, he will receive cheers and "wows" from spectators watching him play which affirms his gaming ability, making him feel like a knight that just won a joust. After which he will celebrate his victory with a cold can of coke, providing him the caffeine and sugar rush for his next battle.
Physio-pleasure
- Gaming as a form of indulgence (need)
- Visual and Audio from room decorations, e.g. posters, collectibles and subwoofer. (appreciation)
- Drinks coke to "maintain" his concentration (need)
Socio-pleasure
- Due to small social circle, he is especially loyal to friends and helps out those in needs.
- Looks upon those with the same interest(gaming) as his friends.
- Maybe due to the lack of looks, Jason tends to try impress his friends with his latest gadgets or by his superb skills in gaming. (need for glamor)
Psycho-pleasure
- creative nature
- sense of achievement when he successfully completes a difficult stage in a game.
- interested in technology that "simplifies" his life.
Ideo-pleasure
- Aspires to be a professional gamer and be complete submerged in his fantasy world.
- Yearns for a carefree life and money is not a concerns of his except when it comes to buying his gaming equipments.
- Due to his lack of popularity, Jason's friend is of utmost importance to him and he depends on them to make his presence felt by helping or impressing others. (need)
- believes in quality over quantity.
Product Benefits Specification:
- glossy coating with mystical abstract design and a rotating screen which expose the keypads (see LG KU950 below)
* To enable more room for imagination and have a fantasy feel and is unique.
- SMS, MMS, Email, Instant Messaging
* A definite must have.
- Smooth-sounding MIDI ringtones, WMA/MP3/AAC/AAC+/eAAC+ player and Stereo FM Radio packaged with the phone.
* A music player in a phone for the audio pleasure.
- GPS Function, Organiser, Games, Walkie Talkie, Wi-Fi enabled, Office Document Viewer, Voice dial* A definite must have.
- Smooth-sounding MIDI ringtones, WMA/MP3/AAC/AAC+/eAAC+ player and Stereo FM Radio packaged with the phone.
* A music player in a phone for the audio pleasure.
* multi-functional phone to "wow" the crowd.
- Camera: autofocus, video(VGA 30fps), flash; secondary CIF videocall camera
* Camera with many functions.
- Build in handsfree
* To ease the usage of the phone.
- 3.5 mm audio output jack
* For enhancement of the audio system.
- TV out
* For enhancement of the video system.
Recommended phone would be the N95 in the phone specification aspects which is very functional and the LG Phonne, KU950 in which how the screen rotates to expose the keypads. Lastly, the phone can be a designer phone which features a abstract design and unique design.
posted by xyz at
1:47 AM
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