Final proj (incomplete)

For the final project, it is spanned across 6 weeks, over a number of phases.

Phase 1 (Week 1): Discover – Need analysis
Phase 2 (Week 2): Define – Requirements specifications
Phase 3 (week 3 – 5): Design – creating perception of good
experience/ pleasure (functional, usable and pleasurable)
Phase 4 (Week 6-7): Evaluate – gauging success



This whole project has occured to me to be something like a full scale product design project (only without the ability to produce a fully functional working product), from product brainstorming, to project proposal, to design and evaluation. This project challenges us on taking the role of a user-centric designer. What we have learnt so far in the module were put to use, laddering, creating of personas and we guided in our though process down to minute details on company related issues.


And true to the module title, this project featured on a lot of feedback and Mr Reddy encourages us to do suitable user related testing which enables us to gather the necessary information on areas that need to be rectify. Although this project is mind-taxing and "demoralizing" (especially when negative feedback is received) at times, it serve as a good simulation for product design if we are going into this field of work.


Below are some of the pictures I did up for the project:






Logo of our pseudo-company "JUST EAT"








Logo for our product "I-COOK"










Design Layout for Product

Post will be updated again after final report and prototype is out.